Principal Organic Brand & Social Marketing Manager · Toronto

People don't follow companies. They follow content.

I’m Neal Chauhan, the mind behind social strategy for brands like Shopify, Instacart, Binance, Doritos and StackAdapt - for twelve years and counting.

Neal Chauhan standing against a white wall in a black t-shirt and cargo pants

01Work

StackAdapt Principal organic brand and social lead. Global social strategy, executive thought leadership and the content engine. Mint Director of Social. Instacart, Doritos and Sleeman. Shakepay Canada's biggest crypto company. Binance Global social lead and head of organic video. Content seen by 200M+ users, with Cristiano Ronaldo, Khaby Lame and Alpine F1. Shopify Five years, from employee #2,000. Grew TikTok from 0 to 120k in twelve months and launched Shopify Editions.

02Life

Shrinkflation 100M views. Picked up by CBC, CTV, The Globe and Mail and Bloomberg Businessweek. Product of Canada $100 of flyers became the fastest growing petition on Change.org. 25,000 signatures. Toronto Car Spotting 150k member car club. Operation Twenty Teaching stoicism to Gen Z. Junior Achievement Helping teens start a business. Toy Soldier Marketing Founder, 2021 - 2026. Ruffles, PepsiCo, Clutch and Sleeman.

03Press

Bloomberg Businessweek Skimpflation: How brands sneak in cheap ingredients to protect profits ↗ The Globe and Mail Shrinkflation has not gone away, but it's shapeshifting and manifesting in new ways ↗ CBC News Taller box, less cereal? Calls for more transparency when companies shrink your groceries ↗ CTV News Toronto TikTok creator exposes shocking examples of Canadian shrinkflation ↗ Toronto Sun Petition wants grocery stores to add 'Product of Canada' labels in response to brewing trade war ↗ Daily Hive Viral TikTok shows just how bad shrinkflation has gotten in Canada ↗ BlogTO Viral Toronto TikTok shows just how bad shrinkflation has gotten in Canada ↗ 51.ca Toronto netizens share photos of dozens of products that have shrunk in size ↗