Why you'll never be happy

I think we've designed our society to keep people in a miserable, consumption-driven state for their entire lives. Here's why.

The simple answer is comparison. The longer answer is our world is driven by material possession, and there will always be something better than what you currently own.

Right now on AutoTrader.com you can buy a used 2012 Subaru Impreza for just shy of $20,000. It's a hell of a car, and might be my most missed possession on this planet

Right now on Audi's website, you can buy a 2021 base-level R8 Spyder. It propels you to highway speed in a third of the speed of my old Impreza, and you'd be paying $201,400 for the privilege. Is the car ten times better than the Impreza? Maybe. Let's crank it up a notch.

Right now, a 2015 Porsche 918 Spyder is a marvel of engineering, and will set you back a cool $1,999,999, almost ten times as much as that Audi, and a hundred times more than the Subaru. 

Right now, a Bugatti La Voiture Noire goes for just shy of $20,000,000, over a thousand times more expensive than the Impreza. I know this is a silly example, but is it really a thousand times more of a vehicle? 

Now let's turn that long-winded analogy into something we can all relate to. 

You buy a $300 Seiko right out of college, and can't help but notice your coworker's $3,000 Tudor. You want it. You budget, live frugally, and eventually buy your own. Congratulations. As you gaze at the dial thinking of the brand's illustrious past, you eye your neighbour's $30,000 Rolex. You want it. You budget, live frugally, and eventually buy your own. Congratulations. As you gaze at the dial thinking of the brand's illustrious past, you eye your neighbour's $30,000 Audemars Piguet. You want it. You budget, live frugally, and eventually buy your own. Congratulations. As you gaze at the dial thinking of the brand's illustrious past, you eye your neighbour's $180,000 Patek Philippe. You want it. You budget, live frugally, and eventually buy your own. Congratulations. As you gaze at the dial thinking of the brand's illustrious past, you get the idea.

There's no end in sight, and just because a better watch, house, car, iPhone, stereo, or camera exists, doesn't devalue yours whatsoever. 

Rather than live miserably chasing material possessions on a sliding scale that never ends, pivot your mentality into appreciating and making peace with what you already own, and using the money you've saved for experiences with people you care about, or investing it in your eventual financial freedom.