I’m the mind behind the social strategies of Shopify, Binance, Mint, ShakePay, and StackAdapt.
Work
Shopify – grew TikTok from 0 to 120k followers
Binance – global social lead for 40M people
Mint – Instacart, Doritos, and Sleeman
Shakepay – Canada’s biggest crypto company
StackAdapt – principal organic social lead
Life
Shrinkflation – 100M views, global PR coverage
Operation Twenty – teaching stoicism to GenZ
Toronto Car Spotting – 150k member car club
Junior Achievement – helping teens start a biz
Toy Soldier Marketing – Ruffles, HAVOC, PLEZi
PR
Bloomberg – Skimpflation: How brands sneak in cheap ingredients to protect profits
The Globe and Mail – Shrinkflation has not gone away – but it’s shapeshifting and manifesting in new ways
Daily Hive – Viral TikTok shows just how bad shrinkflation has gotten in Canada
CTV – How ‘shrinkflation’ is impacting Halloween candy this year
Toronto Sun – Petition wants grocery stores to add ‘Product of Canada’ labels in response to brewing trade war
BlogTO – The most unusual photos taken by Toronto car spotters